Gardior

About This Project

Working closely with Strategic Brand collaborative We Are Why, we were tasked with building a consistent new brand look and campaign, based on predominantly existing imagery from Gardior’s international assets. The hurdle – most asset shots are shot to showcase the buildings rather than create the emotional brand connection we were after. Our solution was a combined approach, that began with scouring Gardior’s existing library (including an image library audit and clean up) then producing & shooting Australian assets and talent to give each of the brand images an appropriate emotional connection.

Photographer: Sean Condon
Imagineers: Ankur Patar / Sean Condon
Assistant / HMU: Steve Mena
Producer: Sam Currie